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DIGITAL ADVERTISING SPECIALIST
We’re looking for a Digital Advertising Specialist who lives and breathes performance marketing. This role is responsible for planning, launching, optimizing, and reporting on paid digital campaigns across multiple platforms—with a relentless focus on ROI, efficiency, and growth.
You’ll work closely with strategy, creative, and account teams to turn business objectives into measurable results. This is a hands-on role for someone who understands both the art and science of paid media.
Responsibilities
Campaign Strategy & Execution
- Plan, build, and manage paid advertising campaigns across platforms including
- Google Ads (Search, Display, YouTube)
- Meta (Facebook & Instagram)
- LinkedIn Ads
- TikTok (as applicable)
- Other emerging platforms as needed
- Translate marketing goals into audience targeting, funnel strategy, budgets, and KPIs
- Develop and manage full-funnel campaigns (awareness → consideration → conversion)
- Own campaign setup, launches, testing, and ongoing optimization
Optimization & Performance
- Monitor daily performance and make data-driven optimizations
- Manage bids, budgets, pacing, and creative rotation
- Run A/B tests on audiences, creative, copy, landing pages, and offers
- Identify scaling opportunities and efficiency improvements
- Troubleshoot performance drops and platform issues quickly
Analytics & Reporting
- Track and analyze performance using platform data, GA4, and attribution tools
- Build clear, actionable reports for internal teams and clients
- Translate performance data into insights—not just metrics
- Make recommendations backed by data, not guesswork
Collaboration & Creative Direction
- Collaborate with creative teams to brief ad concepts and variations
- Provide feedback on creative performance and optimization opportunities
- Work with account managers and strategists to align paid media with broader campaigns
Requirements
- 3+ years of hands-on experience managing paid digital advertising campaigns
- Proven success managing budgets across multiple platforms
- Strong understanding of:
- Audience targeting & segmentation
- Conversion tracking & pixels
- Attribution models
- Performance funnels
- Experience with Google Ads, Meta Ads Manager, and LinkedIn Ads
- Comfortable working with data, spreadsheets, and reporting tools
Strong attention to detail and ability to manage multiple campaigns simultaneously
Preferred Qualifications
- Agency experience
- Experience with franchise, multi-location, or B2B advertising
- GA4, Tag Manager, or conversion tracking setup experience
- Experience managing monthly ad spend $25k+
- Familiarity with landing page CRO and testing tools
- Experience with Attentive
Soft Skills That Matter
- Analytical thinker with a test-and-learn mindset
- Proactive problem solver
- Strong communicator (written and verbal)
- Comfortable owning results and being accountable
- Curious about new platforms, formats, and trends
What Success Looks Like In This Role
- Campaigns consistently meet or exceed performance benchmarks
- Budgets are paced correctly with clear rationale
- Creative testing is structured and ongoing
- Reporting is clear, insightful, and actionable
Why You'll Love Working At VARIABLE
- You’re trusted to own your work—not micromanaged.
- You’ll work directly with clients and see your strategic impact.
- No boring, repetitive projects—every client is different.
- You’ll be part of a team that values growth, accountability, and quality.
Benefits & Pay
- Competitive Salary ($60k - $80k, based on experience & qualifications)
- Matching 401k (roth + traditional; after 1 year of employment)
- Dental, Vision, Life, and Health Insurance
(for employees + dependents; effective after 30 days of employment) - Profit Sharing
- Flexible Schedule
- Unlimited Vacation
- Paid Maternity / Paternity Leave
- Hybrid Working Environment
(in Tulsa, Oklahoma) - Growth Opportunities
- Collaborative & Creative Culture
About Us
Variable has been a marketing agency in Tulsa, Oklahoma since 2017. We serve a variety of customers helping them overcome marketing challenges on a day-to-day basis. We approach clients with holistic strategies that encompass the business as a whole, largely involving their company culture and serving all aspects of their marketing reach. SEO, website construction, graphic design, print & apparel, social media and more.
We perform with passion, we care contagiously and cultivate an environment where honesty, trust and kindness can thrive.
Contact us today and find out if your the right fit for
our team!
We strive to be the absolute best.
We aim to be one of the best places to work in Oklahoma and the US, and one of the most well-rounded agencies in the world.
Contagiously Passionate Marketing
Visit
hello@variable.marketing
Call
Local 918.571.4011
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COPYRIGHT © 2026 VARIABLE. ALL RIGHTS RESERVED.

Copyright © 2026 Variable. All rights reserved.